Students of the Public Relations and Advertising Department at October University for Modern Sciences and Arts (MSA) presented their Spring 2026 graduation projects, reflecting a distinguished level of creativity, professionalism, strategic thinking, scientific research, and the effective use of communication to address pressing societal issues.

As part of the Department’s commitment to developing students’ capabilities and linking academic study with practical application the project discussions were held under the supervision of Dr. Hayat Badr, Head of the Public Relations and Advertising Department, with the supervision of Dr. Dina Younis and Teaching Assistants Sally Saeed and Ayat Embaby.

The submitted projects covered a wide range of societal issues.
1. “One Hand” campaign highlighted the role of the Egyptian Armed Forces in supporting national development, security, and community participation.
2. “My Way” campaign focused on raising awareness of attachment styles and their impact on relationships and mental health among Generation Z.
3. Students also presented a campaign promoting the inclusion of people with hearing and speech disabilities and enhancing communication methods with them.
4. “A Pink Journey”, which raised awareness of breast cancer and the importance of early detection.
5. “She Can”, which focused on empowering women working in non-traditional professions.
6. “Salma”, which addressed awareness of autoimmune diseases among women.
7. “A Child for Share”, which shed light on the risks of child exploitation on social media platforms.
8. “Stay Smarter”, which promoted safe internet and artificial intelligence use, digital security awareness, and combating misinformation and cyberbullying.

The projects further addressed sustainability and quality of life through:
9. “For Tomorrow” campaign, which encouraged rational consumption and more sustainable practices
10. “Always Full of Life”, which highlighted Egyptian food tourism as part of cultural identity.
11. “Catalogue”, which aimed to support individuals over merge both news the age of forty and provide guidance for a more balanced life
12. “Road to Recovery”, which focused on raising awareness of addiction recovery, encouraging treatment-seeking, and challenging social stigma.

The project discussions were attended by an academic and professional jury that included faculty members from the Department: Dr. Hassan Marei, Dr. Nesreen Nader, and Dr. Monia Mohsen, in addition to a distinguished group of external judges and specialists in marketing and advertising: Mr. Abdelrahman Selim, CEO of Oligence AI and IMFND Marketing Agency; Eng. Mahmoud Fahmy, Co-Founder and Managing Partner of Strategia Agency; and Mr. Omar Abdelgawad, Chief Brand & Growth Officer and Marketing and Advertising Strategist at Geek Egypt.

Moreover, additional projects were under the supervision Dr. Rania Shaaban with Teaching Assistants, Ms. Nada Bahgat, and Ms. Nadine Saad, which reflected a distinguished level of creativity, strategic thinking, scientific research, and the effective use of communication to address pressing societal issues.

Students presented integrated awareness campaigns covering a range of important community topics:
1. Khaliki Makanha (Put Yourself in Her Shoes): A campaign promoting empathy and awareness of the daily challenges faced by women.
2. Leeki Haq (You Have the Right): An awareness campaign encouraging women to understand and advocate for their legal and social rights.
3. Ehtaden (Embrace): A campaign highlighting the importance of foster care, explaining its concept, procedures, and role in providing supportive family environments for children.
4. Wazefet El Omr (The Job of a Lifetime): A campaign recognizing the essential role of homemakers and their contribution to building strong families and communities.
5. Yadawy (Handmade): Supporting Egyptian artisans and promoting locally handcrafted products.
6. Khorouga fi Qasr (A Day Out at the Palace): Encouraging community engagement through visits to Egypt’s historic palaces as cultural and recreational destinations.
7. Howa (He): Raising awareness of toxic masculinity, promoting healthy emotional expression, and supporting men’s mental well-being.
8. El Aql Zeina (Wisdom Matters): Promoting the balanced and responsible use of artificial intelligence while preserving critical thinking and human creativity.
9. P.A.W.: Raising awareness about animal welfare and encouraging responsible treatment of both pets and stray animals.

The project discussions were attended by a distinguished panel of industry professionals and marketing experts, including Mr. Othman Badran, Chief Marketing Officer at LMD; Mr. Nader Ibrahim, CEO of Ooh My Brand! and Marketing Expert; Mr. Moataz Sedky Soliman, AI and Marketing Technology Consultant; Ms. Noha Sonbol, Business Director at Tarek Nour Partners; and Mr. Mostafa El Reidy, Business Unit Head at Leap Communications. Dr. Hassan Marei also participated as the internal examiner.

The discussions were further enriched by the participation of Ms. Yasmin El Hagary from Sanad for Alternative Parental Care and Ms. Yomna Darough, Founder and CEO of Kafala Egypt Foundation, in support of the campaigns addressing foster care and alternative parental care.

The jury members praised the outstanding quality of the graduation projects, commending their creative concepts, solid research foundations, integrated communication strategies, and practical solutions for addressing diverse societal issues. They emphasized that the projects reflect the students’ ability to employ public relations, advertising, strategic communication, and social marketing tools in service of the community, while also demonstrating their readiness to enter the labor market with competence and professionalism.

These projects reaffirm the Public Relations and Advertising Department’s commitment to preparing qualified graduates who possess both academic knowledge and practical skills, and who are capable of designing impactful communication campaigns that raise awareness, support development efforts, and create a positive and sustainable impact on society.