The session focused on the high-level standards required to create professional-grade visual assets in today’s digital economy.

The workshop was designed to dissolve the boundaries between creative design, software engineering, and mass media. Dr. Attia guided participants through the complete lifecycle of a digital image, emphasizing that a high-quality visual is not just “art” but a complex structure that must perform across various professional platforms.

A Multi-Disciplinary Approach The session was built on four core pillars tailored to a diverse student body:

• The Science of Data: Helping students understand the foundational building blocks that make up every digital image.
• The Creative Vision: Focusing on professional workflows that maintain the highest aesthetic quality during the editing process.
• The Production Pipeline: Navigating the journey an image takes from a creator’s screen to its final destination.
• The Strategy of Communication: Ensuring that a brand’s message remains consistent whether it appears on a billboard, a website, or a mobile app.

Industry Standards and Global Delivery
Participants explored how to prepare visual content for a wide range of industries, including professional printing, web design, mobile applications, and 3D gaming. The talk provided a clear roadmap for choosing the right settings for different media to ensure that the final product always looks its best, regardless of the device or format used for viewing.

Dr. Attia concluded the event by highlighting the vital link between technical precision and creative success, reminding students: “Data informs Design. Production enables Communication. If the architecture of your pixel is weak, your vision will not survive the pipeline”.

The event began with an informative lecture delivered by paint specialists, where students were introduced to different types of paints, finishes, color tones, and the main criteria for selecting suitable materials for interior spaces. The session also highlighted how paint choices can support both the functional and aesthetic aspects of design.

Following the lecture, a practical workshop was conducted in which students explored color mixing, layering, and surface application techniques using different tools and materials. This hands-on activity gave students the opportunity to apply the theoretical knowledge presented during the lecture and experiment directly with color combinations and finishes. At the end of the workshop, each student presented an individual painted board, and the day concluded with photographs and recognition of the guest speakers.

This event is part of the Interior Design Specifications, Quantities, Contracts, and Ethics (BOQ) course activities, under the supervision of course instructor Dr. Rasha El Shiaty and Dr. Sarah Noaman, the Head of Interior Design Department Prof. Dr. Amany Mashhour, In attendance of the Dean of the Faculty of Arts and Design Prof. Dr. Tarek Saleh.

It reflects the department’s commitment to providing students with experiential learning opportunities that enhance both their technical knowledge and creative confidence.

This recognition reflects Dr. Nabih’s continued commitment to innovation in design education and her pioneering integration of technology within academic curricula. Building on her previous achievement in embedding ICT tools within Interior Design courses, she further advanced her work this year by utilizing Huawei ModelArts to address the preservation of architectural heritage and explore cultural identity within the History of Interior Design course.

Her work highlights a progressive academic approach that continuously evolves curriculum content to integrate emerging technologies while maintaining the artistic and conceptual foundations of Interior Design education. This aligns with MSA University’s vision of delivering future-ready education that responds to global technological advancements.

Dr. Sarah Nabih’s achievement stands as a testament to academic excellence and innovation, reinforcing the role of MSA University in supporting impactful research and global competitiveness in higher education.

MSA extends its congratulations to Assoc. Prof. Dr. Sarah Nabih on this outstanding international recognition, which continues to position the university and its faculty on the global academic map.

The event commenced with opening remarks by Prof. Dr. Tarek Saleh, Dean of the Faculty, and Prof. Dr. Amani Mashhour Hendi, Head of the Interior Design Department. A rich panel discussion, moderated by Dr. Amani Mashhour, featured a distinguished group of speakers representing both experience and emerging talent.

From the pioneer generation:
Prof. Dr. Ismail Ahmed Awad (Capital University)
Dr. Ahmed Allam (Chairman, Art Line)

From the young generation:
Eng. Norhan Amin (Architectural Coordinator, New Administrative Capital Projects)
Eng. Mayar Tarek (Founder of “Dakkan” Brand)

Alongside the conference, an art exhibition was inaugurated, showcasing professional projects by faculty members. This was followed by a direct mentoring session, offering students valuable career guidance and connecting them with market expectations.

The conference emphasized fostering intergenerational dialogue and transferring accumulated knowledge to support students’ professional journeys. Participants concluded with key recommendations, including the importance of sustaining dialogue around technological advancements in design, encouraging continuous learning and resilience, upholding professional ethics, and adapting to rapid industry changes.

The event concluded with a recognition ceremony honoring outstanding achievements, including winners of the World Architecture Society Competition, top-performing students across academic levels, as well as faculty members, teaching assistants, and administrative staff—reinforcing MSA University’s commitment to excellence, creativity, and continuous development.

Dr. Asmaa Awad, Assistant Professor at the Interior Design Department, took part as a featured panelist in the session entitled “From Accessibility to Participation: Inclusion in Public and Work Life.” The forum was organized by Entreprenelle in partnership with GIZ Egypt and the European Union.

During the session, Dr. Awad highlighted the Faculty’s commitment to integrating inclusive and accessible design as a fundamental component of its curriculum and studio practice. She emphasized that this approach equips graduates with the knowledge and responsibility to design environments that accommodate diverse user needs, while preparing them to lead future advancements in inclusive design.

The panel addressed several key themes, including:

• The role of education and awareness in promoting societal inclusion, and the impact of embedding inclusive design within higher education
• The distinction between accessibility as a fundamental right and participation as a broader societal goal
• Structural and societal challenges affecting inclusion in Egypt
• The importance of designing for empowerment beyond regulatory compliance
• The impact of inclusive workplace design on employment opportunities for persons with disabilities
• The economic value of diversity and inclusion

This participation reflects MSA University’s ongoing commitment to fostering inclusive education, advancing design innovation, and contributing to sustainable social development.

In an inspiring response to recent academic recommendations to broaden our technological
horizons, this event was expanded into a vibrant, open-invitation Masterclass. The session saw an
incredible turnout, reflecting a passionate demand for advanced digital methodology from students
and faculty across all levels of the university.

The Masterclass achieved transformative milestones in three key areas:

• Empowering Architectural Authority: Participants were energized by the “Knowledge-
  Led Correction” method, mastering how to transcend generic AI outputs to achieve elite professional-grade precision and stylistic control.
• Conquering Digital Hallucinations: By using complex design contexts as a rigorous “stress test,” attendees successfully pioneered techniques for auditing and refining AI, ensuring total design integrity and technical brilliance.