The competition focused on developing packaging designs for the company’s frozen fruit and vegetable products, representing its first product line intended for the local and international markets and for export.

The competition was held under the patronage of the Dean of the Faculty as part of the outcomes of the Packaging Design course within the Visual Design specialization. It was organized and evaluated by an academic committee comprising:

• Prof. Dr. Hoda Madkour – Acting Vice Dean for Community Service and Environmental Development.
• Prof. Dr. Hany El Said – Academic Supervisor of the Graphic Design and Advertising Arts Department.
• Assoc. Prof. Dr. Ahmed Attia – Associate Professor, Graphic Design and Advertising Arts Department, and Academic Supervisor of the Competition.

Over six weeks of intensive work, 12 students competed to develop innovative visual and design solutions for the company’s products. Their projects addressed marketing and technical requirements while meeting the latest international export standards and reflecting the quality and identity of Egyptian products.

🥇 Competition Results

First Place: Salma El Sayed Mohamed Hegazy – EGP 15,000 cash prize
Second Place: Nour Tarek Helmy – Recognition Award
Third Place: Carol Ekram Aziz – Recognition Award

A number of encouragement awards were also presented to participating students.

👏 Honoring the Assistant Academic Staff

The event also recognized members of the assistant academic staff for their dedicated supervision and continuous support of the students throughout the competition:

• T.A. Dina Gamal El Din
• T.A. Ahmed Ayman
• T.A. Norhan Maged
• T.A. Mohamed El Sheshtawy
• T.A. Malak Okasha

This latest recognition further highlights the creativity, innovation, and academic excellence of MSA students, whose projects address meaningful social, cultural, and environmental issues while supporting Egypt’s Vision for Sustainable Development and the United Nations Sustainable Development Goals (SDGs) through impactful design solutions.

These outstanding works were executed under the supervision and guidance of:
*Associate Professor: Sara Ahmed Sayed
* Teaching Assistants: L.A. Shaimaa Sherbiny, L.A. Rawan Abd Elgalil, T.A. Israa Mohamed

Khod Khatwa – خد خطوة
By: Nada Salah
Khod Khatwa is an awareness campaign that aims to support young adults and fresh graduates facing stress and anxiety about finding a job and succeeding quickly after graduation.
Discover Khod Khatwa on Ads of the World

Share3na – شارعنا
By: Carol Ekram
Share3na is a pedestrian safety awareness campaign designed to encourage safer behaviors among pedestrians in Egypt, with a primary focus on Generation Z.
View the Share3na campaign on Ads of the World

Art Narty Festival – مهرجان آرت نارتي
By: Shams Mohamed
Art Narty Festival is an awareness campaign designed to increase youth participation in volunteering, arts, and cultural activities across Egypt.
Explore Art Narty Festival on Ads of the World

Craft Heroes Festival – مهرجان أبطال الحرف
By: Ola Ahmed
Craft Heroes Festival is an interactive educational festival that inspires children to discover Egypt’s rich cultural heritage through traditional handicrafts, representing four Egyptian regions: Lower Egypt, Upper Egypt, rural Egypt, and Bedouin culture.
Discover Craft Heroes Festival on Ads of the World

Digital Egypt Cubs Initiative (DECI) – مبادرة أشبال مصر الرقمية
By: Mohamed Amr
Digital Egypt Cubs Initiative (DECI) is an integrated awareness campaign created to increase public awareness of Egypt’s national initiative for developing young digital talent.
View the DECI campaign on Ads of the World

Water Boy
By: Habiba Medhat
Water Boy is a campaign designed to encourage children aged 6 to 8 to become young water protectors who care for the planet, helping build a new generation with stronger environmental awareness.
Explore Water Boy on Ads of the World

Fable Finds
By: Jana Amir
Fable Finds is a second-hand clothing brand that breaks the stigma around used clothes, elevating their value by focusing on the stories behind these pieces through the “Well-Lived Clothes” campaign.
Discover Fable Finds on Ads of the World

Kom Fiz – قوم فز
By: Jana Amr
Kom Fiz is a behavioral awareness campaign that tackles procrastination and digital distraction among young adults. The project explores how endless scrolling, comfort, and dopamine-driven habits slowly consume time and prevent people from achieving their goals.
View Kom Fiz on Ads of the World

Abo El-Fasad – أبو الفصاد
By: Rana Ahmed
Abo El-Fasad is an awareness campaign that encourages Generation Z to make a positive impact on the community by caring about the celebrations and personal events of people living in nursing homes and orphanages, and sharing their special days with them.
Discover Abo El-Fasad on Ads of the World

Haseb Lathasab – حاسب لتحاسب
By: Fayrouz Waleed
Haseb Lathasab is a social awareness campaign that addresses the issue of excessive water and electricity consumption. The campaign encourages people to rethink their everyday habits through humor and relatable scenarios.
View Haseb Lathasab on Ads of the World

The publication of these projects on Ads of the World represents another significant milestone for MSA University’s Faculty of Arts and Design, highlighting the creativity, innovation, and professional caliber of its students. It further reinforces the University’s commitment to preparing graduates capable of competing successfully on both regional and international creative platforms.

MSA University extends its sincere congratulations to the students and academic team on this outstanding achievement and wishes them continued success in their future creative and professional endeavors.

This achievement reflects MSA University’s continued commitment to fostering creativity, innovation, and industry-relevant education while empowering students to produce work that meets international professional standards.

The featured graduation projects were strategically developed to support Egypt’s Vision for Sustainable Development and align with the United Nations Sustainable Development Goals (SDGs), demonstrating how creative communication can contribute to addressing social, cultural, and environmental challenges.

The projects were completed under the academic supervision of:

• Dr. Rania Ezzat Amin – Lecturer
• T.A. Arwa Hazem
• T.A. Raneem El-Maghraby
• T.A. Catherine Shoukry

Khutwa Barra – خطوة برة

The campaign encourages millennials to step beyond their comfort zones and embrace new possibilities through nature-inspired metaphors.

View Khutwa Barra on Ads of the World

Alshaarie Shaarieuna – الشارع شارعنا

Alshaarie Shaarieuna is a cultural festival celebrating the spirit of Egyptian street life and identity. Inspired by everyday scenes, it transforms the street into an immersive experience through food, music, art, local markets, and interactive activities.

Explore Alshaarie Shaarieuna on Ads of the World

Belhana – بالهنا

Belhana is an Egyptian food festival held at Al-Azhar Park, bringing people together to celebrate Egypt’s traditional dishes. The festival aims to preserve Egyptian culinary heritage and raise Generation Z’s awareness of traditional food.

Discover Belhana on Ads of the World

Shob Baladi – شوب بلدي

Shob Baladi bridges the gap between tradition and modernity by combining traditional and trendy drinks with contemporary packaging designed to appeal to Generation Z.

View the Shob Baladi campaign on Ads of the World

Dodi Tales – حكايات دودي

Dodi Tales is a children’s awareness campaign designed to inspire a love of reading through an interactive storytelling experience.

Explore Dodi Tales on Ads of the World

The National Circus Rebranding – إعادة الهوية البصرية للسيرك القومي

This project presents a modern rebranding of the Egyptian National Circus, developing a contemporary visual identity that celebrates its rich heritage and reintroduces it to a new generation.

View the National Circus rebranding project

Sawa – حملة سوا لتقبّل الاختلاف

The campaign aims to raise children’s awareness and promote acceptance of people who may be different from them, including individuals with physical, intellectual, or hidden disabilities.

Discover the Sawa campaign on Ads of the World

Heracleion Adventure – مغامرة هرقليون

The campaign draws attention to Egypt’s sunken underwater heritage in Abu Qir Bay, Alexandria, through the creation of a visual identity for a conceptual underwater museum.

Explore Heracleion Adventure on Ads of the World

Hekayet Raqsa – حكاية رقصة

The project focuses on preserving and promoting Egyptian folklore by celebrating traditional dances from different regions of Egypt. It aims to introduce Generation Z to the rich cultural heritage, history, and traditions reflected in Nubian, Saidi, Fallaheen, and other folkloric performances.

View Hekayet Raqsa on Ads of the World

Go Bananas – جزيرة الموز بالأقصر

Go Bananas is a branding campaign for Banana Island in Luxor, Egypt. The campaign aims to revive tourism on the island by introducing fun, engaging activities that enhance the visitor experience.

Discover the Go Bananas campaign on Ads of the World

The publication of these projects on Ads of the World represents a significant milestone for MSA University’s Faculty of Arts and Design, highlighting the creativity, innovation, and professional caliber of its students. It further reinforces the University’s commitment to preparing graduates capable of competing successfully on both regional and international creative platforms.

MSA University extends its sincere congratulations to the students and academic team on this outstanding achievement and wishes them continued success in their future creative and professional endeavors.

The session focused on the high-level standards required to create professional-grade visual assets in today’s digital economy.

The workshop was designed to dissolve the boundaries between creative design, software engineering, and mass media. Dr. Attia guided participants through the complete lifecycle of a digital image, emphasizing that a high-quality visual is not just “art” but a complex structure that must perform across various professional platforms.

A Multi-Disciplinary Approach The session was built on four core pillars tailored to a diverse student body:

• The Science of Data: Helping students understand the foundational building blocks that make up every digital image.
• The Creative Vision: Focusing on professional workflows that maintain the highest aesthetic quality during the editing process.
• The Production Pipeline: Navigating the journey an image takes from a creator’s screen to its final destination.
• The Strategy of Communication: Ensuring that a brand’s message remains consistent whether it appears on a billboard, a website, or a mobile app.

Industry Standards and Global Delivery
Participants explored how to prepare visual content for a wide range of industries, including professional printing, web design, mobile applications, and 3D gaming. The talk provided a clear roadmap for choosing the right settings for different media to ensure that the final product always looks its best, regardless of the device or format used for viewing.

Dr. Attia concluded the event by highlighting the vital link between technical precision and creative success, reminding students: “Data informs Design. Production enables Communication. If the architecture of your pixel is weak, your vision will not survive the pipeline”.

The event began with an informative lecture delivered by paint specialists, where students were introduced to different types of paints, finishes, color tones, and the main criteria for selecting suitable materials for interior spaces. The session also highlighted how paint choices can support both the functional and aesthetic aspects of design.

Following the lecture, a practical workshop was conducted in which students explored color mixing, layering, and surface application techniques using different tools and materials. This hands-on activity gave students the opportunity to apply the theoretical knowledge presented during the lecture and experiment directly with color combinations and finishes. At the end of the workshop, each student presented an individual painted board, and the day concluded with photographs and recognition of the guest speakers.

This event is part of the Interior Design Specifications, Quantities, Contracts, and Ethics (BOQ) course activities, under the supervision of course instructor Dr. Rasha El Shiaty and Dr. Sarah Noaman, the Head of Interior Design Department Prof. Dr. Amany Mashhour, In attendance of the Dean of the Faculty of Arts and Design Prof. Dr. Tarek Saleh.

It reflects the department’s commitment to providing students with experiential learning opportunities that enhance both their technical knowledge and creative confidence.

This recognition reflects Dr. Nabih’s continued commitment to innovation in design education and her pioneering integration of technology within academic curricula. Building on her previous achievement in embedding ICT tools within Interior Design courses, she further advanced her work this year by utilizing Huawei ModelArts to address the preservation of architectural heritage and explore cultural identity within the History of Interior Design course.

Her work highlights a progressive academic approach that continuously evolves curriculum content to integrate emerging technologies while maintaining the artistic and conceptual foundations of Interior Design education. This aligns with MSA University’s vision of delivering future-ready education that responds to global technological advancements.

Dr. Sarah Nabih’s achievement stands as a testament to academic excellence and innovation, reinforcing the role of MSA University in supporting impactful research and global competitiveness in higher education.

MSA extends its congratulations to Assoc. Prof. Dr. Sarah Nabih on this outstanding international recognition, which continues to position the university and its faculty on the global academic map.