The Pharmacognosy Department at the Faculty of Pharmacy, October University for Modern Sciences and Arts (MSA), successfully organized its Scientific Day \u201cGreen Beauty Revolution: The Impact of Natural Products in Modern Cosmetology\u201d , delivering a rich and engaging event that integrated scientific research, practical applications, and market innovation in the field of natural cosmetics.<\/p>\n\n\n\n
The event was centered on a key theme: bridging the gap between academic research and industrial application in cosmetology. It featured a distinguished lineup of speakers from academia and industry, offering diverse perspectives on the translation of phytochemical research into market-ready products.<\/p>\n\n\n\n
Dr. Mohamed Salem, Research Scientist at the Bioactives Laboratory, King Abdullah University of Science and Technology (KAUST), delivered a highly insightful lecture titled *\u201cFrom Ethnomedicine to Modern Cosmetology: Validating Botanical Anti-Aging Potential with High-Resolution Metabolomics.\u201d<\/strong>* His talk highlighted advanced metabolomics approaches in validating the anti-aging potential of botanical extracts.<\/p>\n\n\n\n Prof. Dr. Hala Elhefnawy from Cairo University presented a compelling session on the anti-aging properties of *Opuntia<\/strong>* species, emphasizing their relevance in modern cosmetic formulations.<\/p>\n\n\n\n From the industrial perspective, MSA alumna Nariman Ali, R&D Senior Supervisor at EVA Cosmetics, delivered an outstanding presentation titled *\u201cFrom Lab Bench to Production Line: Redefining Phyto in Modern Cosmetics,\u201d<\/strong>* where she illustrated the pathway from laboratory research to large-scale production.<\/p>\n\n\n\n Entrepreneur Alaa Youssef, Founder and CEO of JEVAN Natural Products, shared her inspiring journey in a talk titled *\u201cStrength-based Entrepreneurship in Green Beauty,\u201d<\/strong>* highlighting her transition from academia to successful entrepreneurship in the natural products sector.<\/p>\n\n\n\n The marketing dimension was addressed by Dr. Aya Amr Mostafa, Marketing Associate at Parkville, who provided valuable insights into cosmetic marketing strategies and current market trends.<\/p>\n\n\n\n The event concluded with an inspiring presentation by Level 5 student Fatima Omira, titled *\u201cWho\u2019m I,\u201d<\/strong>* where she shared her early career journey in natural cosmetics, driven by her passion for natural products and supported by the academic environment at MSA University.<\/p>\n\n\n\n The Scientific Day was attended by Pharmacognosy Department staff members and faculty colleagues, creating a vibrant academic atmosphere. The event provided significant value to students enrolled in phytochemistry and phytotherapy courses by exposing them to real-world applications and career pathways.<\/p>\n\n\n\n Overall, the event stood as a successful model of integrating education, research, and industry engagement, reinforcing the department\u2019s commitment to advancing applied learning and innovation in natural product-based cosmetology.<\/p>","protected":false},"excerpt":{"rendered":" The Pharmacognosy Department at the Faculty of Pharmacy, October University for Modern Sciences and Arts (MSA), successfully organized its Scientific Day \u201cGreen Beauty Revolution: The Impact of Natural Products in Modern Cosmetology\u201d , delivering a rich and engaging event that … <\/p>","protected":false},"author":21,"featured_media":49489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[],"post_folder":[],"class_list":["post-49282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy"],"_links":{"self":[{"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/posts\/49282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/comments?post=49282"}],"version-history":[{"count":1,"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/posts\/49282\/revisions"}],"predecessor-version":[{"id":49283,"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/posts\/49282\/revisions\/49283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/media\/49489"}],"wp:attachment":[{"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/media?parent=49282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/categories?post=49282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/tags?post=49282"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/stage.msa.edu.eg\/ar\/wp-json\/wp\/v2\/post_folder?post=49282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}