“Cyclotech” was developed under the supervision of Dr. Hayat Badr and Ms. Sally Saeed, and prepared by the talented team of students: Joury El-Abd, Hala Hisham, Logine Diaa, and Mariam Youssef. The project stood out for its strategic vision, creative execution, and professional presentation, earning well-deserved recognition among strong competitors.

MSA’s participation features the presence of Prof. Dr. Tarek Saleh, Dean of the Faculty of Arts and Design, who took part in several specialized panel discussions addressing artistic and heritage-related topics, in addition to exploring key issues surrounding the protection of intellectual and cultural property in the era of technological transformation and artificial intelligence applications.

Dr. Safaan Amer, a faculty member at the Faculty of Languages and lecturer of Spanish language courses, is presenting a collection of specialized publications in the Spanish language and Spanish language education. These works enrich the Arabic library in this field and reflect his academic and research expertise.

The exhibition also includes the contribution of Abdelrahman Haggag, a graduate of the Faculty of Mass Communication at MSA University, who has authored a book that represents a valuable addition to the literary works showcased at the fair and highlights the strong presence and impact of MSA graduates within the cultural scene.

In the field of translation, several members of the Faculty of Languages are presenting translated works that demonstrate the faculty’s vital role in supporting translation movement and building bridges of cultural communication. Contributors include Dr. Yasmin Fahd (Assistant Professor), Noran Ashraf (Faculty Member), Malak Khaled (Teaching Assistant), and Somaya Abdel Wahab El-Samahy (Assistant Lecturer).

Through this notable participation, MSA reaffirms its dedication to supporting intellectual and literary creativity, strengthening its presence in major cultural events, and reinforcing its role as a leading educational institution committed to knowledge production and community service.

Held under the leadership of Dr. Amany Fahmy, Dean of the Faculty, and Dr. Hayat Badr, Head of the PR and Advertising Department, the discussions showcased projects that went far beyond traditional advertising. Students tackled critical contemporary themes such as Gen Z and youth culture, women’s rights and social relationships, health awareness and addiction recovery, and digital media literacy alongside influencer impact, demonstrating a strong balance between social responsibility and strategic communication.

The opening day featured Grad 2 projects supervised by Dr. Hassan Marie and Radwa Manie. The panel brought together academic and industry expertise, with Dr. Hayat Badr joining Dahlia Ezzat, Business Director at Omnicom, and Adam Moustafa, Founder of Skillstar, in discussions that bridged theoretical foundations with agency-level insights.

On Sunday and Monday, Grad 1 students presented projects under the supervision of Dr. Rania Shaaban, Rana Rashad, and Nadien Zohiery. The panels were enriched by the academic perspectives of Dr. Hassan Marie and Dr. Abeer Salem, alongside industry professionals Nihal Gamal, Marketing and Operations Manager at Good Job, and Mostafa Abo El Fetouh, Marketing Manager at Cy-Shield, who provided valuable feedback grounded in real market practice.

The discussions continued on Tuesday with another Grad 1 cohort, supervised by Dr. Dina Younis and Ayat Embabi. Insightful evaluations were led by Dr. Mariam Amer, together with Wafaa Al-Badry, Corporate Communications Senior Manager, offering students a strategic corporate communication lens.

The week concluded on Wednesday and Thursday with Grad 1 projects supervised by Dr. Hayat Badr and Sally Saeed. Panels featured Dr. Abeer Salem and Dr. Hassan Marie, joined by prominent agency leaders Khaled El Masry, Managing Director of 199X Agency, and Adham Hossam, CEO of Marketers Squad, reinforcing the strong connection between academic learning and industry expectations.

Across all six days, the graduation project discussions stood as a clear testament to the department’s commitment to applied learning, critical thinking, and professional readiness, marking not just the end of an academic journey, but the beginning of a new chapter for future PR and advertising professionals.

The screening showcased 14 documentary films addressing a wide range of topics aligned with the United Nations Sustainable Development Goals (SDGs), including good health and well-being, economic development, gender and human equality, and the preservation of cultural heritage. The projects explored impactful social and human themes such as connection across differences, healing from childhood trauma through art, youth identity challenges, empathy toward the elderly, the decline of traditional fishing professions, awareness of women’s psychological and physical health, and the historical roots of sculpture in ancient Egyptian civilization.

The discussion and evaluation session was conducted by a distinguished judging panel, including external examiners Director Mohamed Rabie and Director Ahmed Abdel Salam, who provided in-depth professional feedback on cinematography, directing, storytelling, and editing techniques.

The panel also included Dr. Noha Samir, Head of the Broadcasting Department, who served as the internal examiner, offering academic and artistic assessment of the students’ work.

The projects were supervised by Assoc. Prof. Reham Salah El-Din, Director of the Quality Unit, and Ms. Habiba El-Sherbiny, Assistant Lecturer in the Radio and Television Department. The department extends special thanks to Prof. Maha ElTarabishi for attending the screening and for her continuous support.

Special recognition was awarded to Roaa’s short film and Mohamed Hany, whose projects demonstrated notable creative potential. Plans are currently underway to support the submission of their work to local and international film festivals.

We were honored by the presence of Prof. Nader Elbokle, President of the University, Prof. Amany Fahmy, Dean of the Faculty, and the legendary “Sheikh of Photographers,” Hossam Diab.

This achievement was brought to life under the supervision of Mr. Hesham Abdalla, with the dedicated support of our TAs: Rana Essam, Rawan Hamada, and Nadine Saad.

To our 58 talented students: You are not just photographers; you are powerful storytellers. Thank you for showing us the world through your eyes!

The event featured 24 innovative projects developed by 78 talented students, with the dedicated support and supervision of 20 faculty members and teaching assistants. The showcased work reflected a wide range of disciplines, including market research, strategic communication, creative design, and social marketing, highlighting both the depth and diversity of the department’s academic output.

A key highlight of the festival was the opportunity for students to present their projects to industry professionals from 199x Agency. The Faculty was honored to welcome Mr. Khaled Mamdouh, Managing Director, Mr. Ahmed Hassan, Creative Director, and Ms. Merihan Ayman, People and Culture Manager at 199x Agency, whose collective expertise, professional insights, and constructive feedback greatly enriched the students’ experience.
The presentations received high praise, with the agency commending the “exceptional” level of talent and professionalism demonstrated by the students. In a notable outcome, several participants were officially selected to join the 199x Agency as interns, marking a significant professional milestone and reaffirming the Faculty’s commitment to preparing graduates who are well-equipped for the creative industry.

The 4th Creative Festival reaffirms the Faculty of Mass Communication’s dedication, under the guidance of its academic leadership to bridging academic learning with real-world practice, fostering innovation, and empowering students to excel in the dynamic fields of public relations and advertising.

Lina received the award for her podcast “Etkalemy”, which was presented as part of the festival held under the theme “A Voice That Changes… Stories to Combat Violence Against Women.” The podcast stood out for its professional approach, strong narrative structure, and impactful treatment of a critical social issue.

The First University Podcast Festival served as a competitive platform that brought together Mass Communication students from universities across Egypt, aiming to support emerging talent in podcasting and encourage the production of high-quality audio content that addresses influential societal topics. The festival featured a wide range of submissions across multiple categories and was evaluated by a distinguished panel of academics and media professionals specializing in digital media and audio production.

This achievement was accomplished under the academic supervision of Dr. Amira Dakroury, a media professional, television correspondent, and specialist in social media, whose guidance and support played a key role in the project’s success and professional execution.

This accomplishment reflects MSA University’s ongoing commitment to nurturing creative talent and empowering students to produce meaningful media content that contributes positively to society.

The workshop aimed to introduce students to the fundamentals of podcasting, including how to select and develop an idea and transform it into complete, publishable audio content. Students were guided through the essential stages of podcast production, covering preparation techniques, scriptwriting, voice delivery, and recording skills.

The session witnessed full attendance from enrolled students, who actively participated in the practical segment of the workshop. During this hands-on component, students recorded short podcast episodes based on their own ideas, allowing them to experience the podcast production process step by step.

This practical exposure provided students with valuable insights into audio content creation and contributed to the development of their skills in producing digital media, reinforcing the Faculty’s commitment to equipping students with contemporary media tools and practical experience aligned with current industry trends.

Additionally, the campaign “Solution 108” secured third place in the campaigns category. The project was produced by students Jasmin Ashraf, Mariam Nader, Yara Abdel Halim, and Farah Osama, under the guidance of Dr. Hayat Badr and Ms. Sally Saeed.

The event also honored the Dean of the Faculty, Prof. Dr. Amani Fahmy. Prof. Dr. Suzanne El-Kalini, Chair of the Media Committee, praised the students’ work, noting its continued growth and excellence year after year. She emphasized that these projects reflect the increasing awareness among youth regarding societal issues and the vital role of media in challenging stereotypes and supporting women’s causes.

The university delegation comprised 12 male and female students, accompanied by Dr. Mery Habib, General Coordinator of the Radio Platforms Program, Teaching Assistant Dawlat Ali, and Ms. Eman Al-Ahl, from the Public Relations Department.

The students’ participation in this international cultural event reflects the Faculty’s continuous commitment to providing its students with opportunities to explore global cinematic experiences, engage with the international film industry, and gain direct exposure to major film festivals and artistic events.

Such participations play a vital role in enriching students’ academic and practical knowledge, broadening their cultural perspectives, and strengthening their connection with the global creative and media industries.