How to be a professional Facebook Media Buyer

If your business is not on the internet, then your business will be out of business. – Bill Gates

The Faculty of Management Sciences hosted a significant Digital Marketing Workshop entitled “How to be a professional Facebook Media Buyer in 120 minutes” given by the expert Eng. Shady El Shazly ,a Web Developer, Meta Business Partner, and Google Ads Expert.

The workshop shared both theoretical and practical knowledge with students and graduates including how to set Facebook Campaign objectives, how the Facebook algorithm works, how to determine your target audience, and how to set the ads creative while also implementing an actual campaign.

The workshop was full-house as the students engaged with the session, found it informative, and indeed considered it as an added value to their knowledge.