The Art of Storytelling workshop

The Faculty of Management Sciences at October University for Modern Sciences and Arts (MSA) organized a workshop that took place from Monday, December 2 to Wednesday, December 4, 2024, titled “The Art of Storytelling,” presented by Ms. Reem Ali, Co-Founder and Executive Director of Baed, Co-Founder and Marketing Director of Layal, and Business Development and Marketing Consultant.

The workshop aimed to enhance students’ skills in the art of storytelling, focusing on psychology, techniques, and narrative structure. It highlighted the impact of storytelling on marketing campaigns and brand-building, equipping students to create compelling and culturally resonant stories that inspire audiences and foster deep connections.